This is the blog of David M. Raab, marketing technology consultant and analyst. Raab is Principal at Raab Associates Inc. The blog is named for the Customer Experience Matrix, a tool to visualize marketing and operational interactions between a company and its customers. Tuesday, March 20, 2018. Salesforce Buys MuleSoft and Offers It as a Data Unification Solutions. The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner.

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MPM Toolkit provides practical advice for the design and deployment of marketing performance measurement systems. It is also the name of a book with the same goal. The book and blog are both written by David Raab, Principal of Raab Associates Inc. The book can be purchased at www. Sunday, October 11, 2009. And market researcher Chadwick Martin Bailey.

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